Monday, July 10, 2006

Markstrat D-Day

Today was the day when the historical results of the Markstrat game was declared to the public..:)

Ok.. just so that you don’t feel out of place, let me explain as to what this game entails. Markstrat is a marketing game where in you are put up against different firms in the same industry targeting the same set of customers. Just like in real life scenario, you would find all sorts of market forces acting on your firm. You have to take decisions such that you have a competitive advantage over others and earn maximum profit. You have funds at the start and you have to allocate it judiciously towards advertising, employment of sales force, R & D, launching a new product etc. Your funds for the second decision would depend on the profit you make after the first decision… You are able to monitor your own progress and also your competitors’ progress based on the market study you do. We had 7 decisions to cater to over this last 4 weeks and every bit of it was FUN!!!

It was a nice thought to have the whole batch sit in the auditorium and have a look at their own performance at the end of the game.. with some groups rejoicing when they have done well and some trying to avoid giving answers to their neighbours for obvious reasons.. ;)

After such an experience, I wish we have more games to play during this course.. rather than crack some theoretical fundaes for some fundamentals that I don’t know when I will use.. ;) just kidding..:) Come on .. get back to work! There’s loads to study with end terms starting next Monday.. Ciao…


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